Final Music Video. Jester - 12 Rounds

Evaluation Question 4

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Evaluation Question 3

What have you learned from your audience feedback

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Evaluation Question 2

How effective is the combination of the main

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Evaluation Question 1

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My website for my artist

Www.wix.com/nik618/jester

This is my website for Jester. I have created a simple yet useful website for Jesters fans. Included are pages about:

-About Jester himself

-Albums

-Gallery

-Contact mangement

When reasearching other rap artists, they had merchandise pages. Yet I have described Jester as an 'upcoming' artist therefore he would not have enough fans to buy merchandise yet.

I found this task extremely long and it took me two hours to do on my own. It was difficult to use Wix.com as I have never used it before but it was a very good website with various effects and options to create a realistic website.

The animatic of our music video.

Music website analysis - Eminem.

Eminem

http://www.eminem.com/

When deciding which artists' website to analyse, I took into consideration who can be considered unqiue and different. I picked Eminem.

His website gives fans and his audience a chance to connect with him on a personal level and find out more information on his tour dates, newest videos, newest songs and merchandise. There are many tabs on the website in order for fans to see a range of information on Eminem; News, Music, Events, Videos, Forum & Store. When scrolling over these tabs they turn red so you know which one you are about to click on.

The background on the website is a picture of Eminem himself, with his back to the camera, looking over a city. This can express his dangerous side in which can be seen in his music when he raps and the messages he tries to portray.

There are videos on the homepage of the website, showing a video that is quite recent with comments. This shows how Eminem/his mangement team inform fans of what he is up to and give them a chance to comment on it.

Further down the page there are news updates, also keeping fans updates on what he is up to. This shows the link between fans and Eminem. Below every video there is evidence of convergence as there are links to twitter, facebook and google +.

Examples of digipaks.

As you can see in this album covers, the main focus is the artist and there isn't much text on them. This is what I have done in my digipak. It engages the audience as its eye catching and straight to the point.

Analysis of my digipak

This is the digipak I have created for the performer in my music video, Jester. I have named the album by the artist name as I feel rap albums are normally short and simple album names and get straight to the point to what it's about. The main focus of this picture is Jester himself, and is in the center of the album cover...
I have used bold fonts to stand out to the audience and a small amount of text so the album is not covered with writing which can be off putting for audience as they normally want to know who the artist is and get a feel of it.

The back of my digipak is contains another picture of 'Jester' and a track list, which is normally seen on digipaks. I've added a barcode to make it look more realistic and copyright information at the bottom, which is again seen on album covers.

My digipak

Analysis of an artists poster work - Eminem

Audience feedback & changes made

When we were editing, we had various members of the classes in our years look at our footage to see what they felt could be improved. Below are the list of things we were advised on and how we changed them:

1. Make the edits cut in time to the beat of the song. This is often seen in rap videos as the beat of the song is the main aspect of it and is normally heard throughout the whole music video. This made the editing process much longer yet had a better effect on the video at the end.
2. Use different footage instead of the same over and over again. When filming, we filmed at different locations, yet not the locations I wish we had filmed at. The locations are what I personally feel have the let the video down and made it less professional. However, when editing we tried to use different locations we filmed at to make the music video more interesting and different.
3. Not too use too many effects. In rap videos, effects are not used throughout the video as the message of the video is harder to get across if there was, as the audience would concentrate on the effects. Rap videos consist of lyrics with meaning and ideas so we ensured we didn't use many effects so the audience could hear and visual what is being said properly.

Problems that occured

• Due to our group having different timetables, we found it difficult to work around each other as many of us have weekend jobs and long hours. During school hours, our frees were not the same between the 4 of us and later into the term, one member of our group had to leave due to personal reasons, which meant between the 3 of us we had to ensure we could meet up. We could have tried harder to meet up after school yet with the work load from other subjects taking up all our time, this made it harder for us to get as much filming as we could done. 
• Our performer does go to our college, yet outside he also had many other things he was doing. We did consider this before we asked him to be in our music video but ensured us he would try to be available as much as possible which he did so. Due to his confidence and the fact he was not camera shy at all, we did not need to film as much as he was getting the performance right the first or second time around. Yet we still filmed more just incase we needed it.
• Disagreements within our group did occur yet I tried to listen to the other members of my group as much as I could to ensure everyones ideas were heard. Not everyone in the group put in the same amount of effort and I personally felt I was up in my frees and any spare moment trying to edit the footage and blog about what we had been doing. Overall, we all pulled our socks up to ensure our final product was successful. 
• Due to our teachers introducing us to a new software, FinalCut Express, we were ensure on how we would get on with editing. We used iMovie in year 12, so this software was new and complex. However, when playing around and reading up on it, I found ways to experiment and make our music video more realistic. The lip syncing was easier and this helped to make our music video look good. 

Analysis of previous students work

This music video was produced by a group of students from the year before me and personally I feel is excellent due to its great performance, editing and footage. 
From the start of the music video, the lip syncing is evidently perfect and looks as if the performer in the video is singing. The lighting makes the focus on the female performer even more significant as all the focus is on her; further being shown by the yellow dress she is wearing.  The quick edits and cuts also keep the audience wanting to watch more as a narrative is slowly starting to be apparent in the video. 


Furthermore, Goodwins theory can be applied to this music video for various reasons. The notion of looking and voyeurism is evident as performer is continually seen in tights and dresses making the video appealing for the male audience. 
The link with the lyrics and visual is also evident in this music video when the girl sings ' it's been such a long time' and the fridge magnets spell this out on the fridge. Also, the girl is asking if he is 'really coming back for me' as she sits at home waiting, showing that the lyrics do link with the video and narrative. 
This can also be classified as a narrative based music video as she is waiting for 'him' to come back to her and she acts this out in a way in the video as she is seen alone, waiting for someone throughout the video. 


The various close up shots of the performer connect the audience to the music video as we can see her feelings and emotions in depth and feel a connection. Moreover, the video has an edgy and indie feel to it, creating a uniqueness within the video. 


Overall, I think the video has many different shots and angles, which make the video more intriguing, combined with bright lighting, a good performer and a well acted performance. 

Editing

When editing we came across many difficulties as we used iMovie to edit last year and final cut is much more advanced. However when editing I managed to work out different effects to use. Furthermore, when editing we listened to the beat of the song and edit our footage to the beat of the song; this is seen in rap songs a lot and creates a better effect to it.

Analysis of an artist & how it has influenced me.

Lil Wayne ( Dwayne Michael Carter JR. ) is considered by many to be an influential artist. Personally, his controversial character and music, in my eyes adds to the rap genre and makes it even more exciting and intriguing that it already is. 
He is in the following labels: 

• Cash Money
•  Universal Records
• Young Money
• Aphilliates

He has released many albums such as, 'The Carter III' which sold over 1 million copies in the US. Although in March 2012 he started to serve a prison sentence, he still released an album when in prison. His determination and commitment to his music shows how he still works hard even though his life isn't that easy. His music is different yet still very popular as he is known for his uniqueness in his music videos. This is seen through one of his recent videos where he is wearing bright green uggs boots in his music video called 'The Motto' featuring Drake & Tyga. 

Analysis of a Digipak

Digipak's are CD packaging that can flip open, in sections of 3. There is one portion that opens up to the left, one to the right and then the center part. Attached to the center one there is normally a plastic case or cardboard part to hold the CD of the digipak.

For inspiration for my Digipak, I looked at Rihannas digipak for her album 'Loud'.

She has a theme of red and white colours, combined with red roses. She is laying across the roses, exploring her femine yet sexual side as you can see a lot of skin and the way she is laying.

The colour red connotates a lustful yet dangerous theme which can be seen through the red hair she has, the red lipstick and the roses.

 

Pictures of us filming.

This is pictures of us filming on day one. We took it in turns to film and due to our group splitting before, we feel we brought it together very well at the end and worked hard to ensure we got a good end result.

Footage of us filming

This is footage of us filming Jester. When filming he was very confident and this shows his excellent performance.

The UNIT - Previous music video

Jester is in a group called 'The Unit'. In the Summer of 2011, London was hit with massive riots all over the city; The Unit produced a video that now has over 31,000 views, portraying the events of the riots, from various views. Not only do they create videos with their own lyrics, they produced the video in order to show how they felt about the riots and the issues that needed to be raised about it.

The video shows how Jester is very confident and can perform in public with confidence. This influeced our decision in sticking with a rap genre as we knew he'd be good on camera and has had experience. Not only does he know how to write his own lyrics, he knew how to perform in the music video we did of '12 rounds' and helped us with the filming as he knew what would look good.

Filming Day 1

The filming of our music video was not planned as much as we could. Due to the change in our intial ideas, we wanted to get the filming done as soon as possible so we filmed without many storyboards and improvised as best as we could. We knew the locations we were going to beforehand and knew what we wanted the footage to look like, yet I think with more planning and storyboards our footage would have been better.

When filming, we took into consideration that the weather was going to be very different the next day so we got as much as we could done. We filmed at three different locations on the first day of filming. Jester rapped through the song for us various times in order to help us have a range of shoots; moreover he also rapped it out loud and did not mime which created a better sense of realism in the video.

Casting discussions

As our group split then re joined again, we had difficulty in deciding who to have in our performance. When we decided to change our genre of music to rap, we thought that Jester ( Shaq ) would be a good performer due to him having experience and not being camera shy, thus making our music video realistic and more professional. He fitted the category we were looking for as he a young male performer, and that is mainly what you see in the rap genre these days. 


When casting for the Bombay Bicycle Club music video before we changed our initial ideas, we needed  performers of an indie genre and had the perfect couple. Yet a week before our filming they split up leading to neither of them willing to let us film them together. The difficulties we faced when our group split up made our group stronger in a way as we knew we had to work together as hard as we could to get a good end result as we did not have much time left. 

Questionnaire results

When researching our initial ideas, we wanted to know what type of music video would appeal to an audience of our age. We were aiming to make the video for young people from the ages of 16-19. I asked people what type of genre of music they would like and these are the results I came across. 

Lyrics of Jester - 12 Rounds

Step in the ring
I'm down to swing
I'm down to swing
So let me take you 12 rounds in the ring

If you really want rounds we can rounds
If you really want rounds I don't mind
If you really want rounds we can swing
Punchlines we can go rounds in the ring
If you really want rounds we can rounds
If you really want rounds I don't mind
If you really want rounds we can swing
Punchlines we can go rounds in the ring

Step in the ring
I'm down to swing
I'm down to swing
So let me take you 12 rounds in the ring

Rounds punchlines we can spray now
But when I'm round for the rounds ni**** stay down
I said p**** what ends are you from and
He was brick in it A town
Have I lost you ima manager
And I'm the s*** 'cos I do what a boss do
They say talk is cheap but they lied if u talk to much to my guys it will cost you
Dah dadah I tell em match dis
Insane pay back flow its a mad b*****
I stay flush so I gotta take da dam p***
You n****** clean up droppings you wrap s***
We make racket in the game for them smash hits
Fake bars talking out your ass yeah you chat s***
I got flow now I'm tryna sail 
So I'm added hooks to my lines like I'm tryna catch fish

Step in the ring
I'm down to swing
I'm down to swing
So let me take you 12 rounds in the ring
If you really want rounds we can rounds
If you really want rounds I don't mind
If you really want rounds we can swing
Punchlines we can go rounds in the ring

Yeah we can rounds we can rounds we can swing it out
On da money train t.I ima bring em out
Ima da man, damn if he don't understand
Then I gotta sit em down
Wow the flows crazy I mad it up
Cake ima bag it up rap til I rap it up
Their tryna say there hot and I've had enough spit til I put put the flame their gassin up
Ima bad em up ima maid guy
They aint seeing p's so they hate I
Your from a small so in the mainstream
You'll be like a fish outta water with them bait lines
So ima pull him out the wave like a life guard
Cuz all the guys act hard but they chat lies
There'll be turbulance when I'm pushing buttons
I'm a pilot wid a screw loose mad fly

Chicks wanna go rounds
She's licking my ting
***** if u warn rounds
Step into to my ring
If these chicks warn rounds we can rounds
Yea she wanna go rounds in ma room
Bare yats are out for the jest
Calm let's go rounds in the bed

She likes punch I get the rounds in
Then I tell her my name and she's astounded
And that amounted to her
Feeling head over heels like she was in the mountains
Shower she said drown me again
Took her towel off said Rounds in the bed
I took my boxers off started swinging
And let her do rounds head
Usually I want the queens head gwalla
But all these wanna beat so I gotta
Her skins golden she had a body like a trophy so I had to Do the honours
on her stick it stick it push it
Go on lick if you wanna
She said together we could be sick in the bed then I see her names ria so I'm gonna

Storyboards 3

Storyboards 2

11

12

14

15

16

Storyboards

1.

2.

3.

Planning - Locations

When planning, we considered many locations to make our music video unique. We had to link the lyrics to our song to the locations to make sense; we thought of a variety of locations from either end of the scale such as:

• Fields 
• Skateparks
• Vintage shops
• Cafe
• Southbank
• Antique shops

Locations for the Music Video

We had to ensure the genre of our music video suited the locations we picked. We choose the river in Kingston as we found a graffiti filled wall that looked good as a back drop. Our group also decided to film close ups so we choose to do that at a location so it didn't waste as much time.

Moodboard

When researching the rap and hip hop genre, my perception of the genre has changed. Orginally I thought it was artists rapping about the same issues, guns, violence, crime, money, girls. Yet when listening and researching to see what was best to do for our video, I have found that many artists are trying to get a message across about their lives or issues that concern them. This can be seen in artists such as Eminem's song; Hayley is a song he did about his daughter.


I made a moodboard of a few pictures and ideas I thought represented the rap genre, including the first ever commerical rapper that came across the music industry.

Norms of a rap music video.

The Performer in our Music Video

Our song changed to a song written and performed by 'Jester' in a completely different genre to our intial ideas. This song is based on a performer from South London and is in a group called 'The Unit' which is locally known and has many views on YouTube. They are trying to pursure careers in the music industry and have recently been on the music channel AKA.

We asked Shaq (Jester) if he would help us in such a short notice and when he said yes, we planned around this and got many ideas which we brainstormed.

IDEAS:

-Film at locations that have no specific meaning due to the song being general.

-Think about other performers for the music video

-No narrative, all performance

Change in intial ideas.

We first choose to produce a music video for the song 'Bombay Bicycle Club - Always Like This'.  As our deadline was appoaching, my group decided to split as half of the group were not putting in enough effort and turning up to filming when need be. We also had a problem with taking out cameras from school as they were not being brought back by certain members in our group, Marialucia and myself decided to change our ideas and form a group by ourselves. We planned and found new performers for a totally different song and organised ourselves well in the time given. When returning to college after planning, the other half of our former group were still struggling so we offered them the option to work with us, if we all put in the effort equally and got the music video down.

Casting people for our music video

When casting for our music video, we considered the genre of our song and the lyrics. As Bombay Bicycle Club are an indie rock and folk band; therefore when planning who to perform the performance part of our music video, we had to think about who would suit the role the best.

We originally decided to use 17 year old Daisy and 17 year old Archie, who both describe them selves as listening to indie music and dressing in such a way that can be seen as indie. 

Researching For Music Video Ideas

When researching what song to produce our music video to, we took into consideration how popular the song is to the public. We also thought about if we knew the video already and if that would influence us into thinking about ideas for our own video. Here are a list of songs we thought about when researching:

• The weeknd- trust issues       
• The Cab- angel with a shotgun
• Bombay bicycle club- Always like this
• Nneka- Heartbeat dubstep remix