Record Label, Def Jam

Def Jam Recordings is an American record label, focused primarily on hip hop and urban music, owned by Universal Music Group, and operates as a part of The Island Def Jam Motown Music Group.

Def Jam was created by Rick Rubin in his dorm room in Weinstein Hall at New York University and its first release was a single by his punk-rock group Hose.

Case study on Lady Gaga

LADY GAGA

Lady Gaga’s real name is Stefani Joanne Angelina Germanotta and she was born on March 28, 1986 in New York.

Lady gaga

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Case study of a Music Director: Anthony Mandler

Anthony Mandler (born April 18, 1973 in Los Angeles, CA) is a commercial and music video director, who has written and directed music videos for several artists. 

His most notable and frequent collaborator is Rihanna.They have worked on videos such as, "Unfaithful" in 2006 and more recent videos such as "Only Girl" and "California King Bed".








Beginning his career as a photographer, Mandler's work has been featured on the covers of major magazines such as Entertainment Weekly, Esquire, Men's Health, and ESPN The Magazine, and his celebrity portraits include Ryan Phillippe, Eva Mendes, Lebron James, Eminem, Colin Farrell, David Beckham, Heath Ledger, and Katie Holmes, among others.


Examples of music videos he has directed:


2006:
Nelly Furtado - "Maneater"
Rihanna - "Unfaithful"
Ne-Yo - "Sexy Love"



2010:
Trey Songz - "Can't Be Friends"
Rihanna - "Only Girl (In the World)"

Intertextuality and music video

Intertextuality shows how a text is shaped by the relationship with another text. 

John Stewart: ' Visual reference in music video comes from arrange of sources, though the three most frequent are perhaps cinema, fashion and art photography. 

Through the music video of 'Material Girl',  the narrative within, the film 'Gentlemen prefer blondes'  is evident. Mary Lambert, the music producer of the video, dressed Madonna in similar clothings and the choreography is also similar to that shown in the film. Through this, the intertextual image is shown the 'sexy blonde' look that was present in Hollywood. 

 

Another way intertexuality is used is within two music videos using the same concept. This is shown in 'Shania Twains' - I feel like a woman' and Robert Palmer ' Addicted to love'.

The way in which the videos are similar show how fashion photography is evident in intertextuality. The clothing worn in similar and the way in which both artists are surrounded by either four women or men playing instruments is seen. Furthermore, in Robert Palmers  music video, there is a more sexual focus on the body than in Shania Twains.