Throughout the video, various techniques are used to engage the audience
White = Innocence/purity/angel
Red= Danger/love/lust/devil
The two colours contrast and are both seen throughout the video.
Close up shots of her eyes and her facial expressions. The camera pans out a lot to show the mise-en-scene and where the girls are dancing.
Many quick edits used and fast pace movement. As she is looking into the camera, she is connecting with the audience and makes the video much more personal.
Females used are all very seductive in the way they perform and the all female cast is to attract both young female girls and boys.
Pixie Lott shot in the middle, rule of thirds. Focus on her as the main protagonist in the narrative of the music video.
The mise-en-scene of the school locker room shows the young and fun side to her.
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